Post by parvej64 on Nov 25, 2023 7:00:24 GMT
We are talking about EAT and YMYL. EAT and law firm websites Let's start with the first algorithm mentioned, i.e. EAT. EAT is an abbreviation of Expertise, Authoritativeness, Trustworthiness. Expertise – expertise Expertise, i.e. the image of an expert. The author of the content that appears on the website of a law firm, legal advisor, notary, etc. should be an expert in his field or cooperate with experts. Authoritativeness – authority The authority of the website is important. An important element in building authority is the above-mentioned publication of expert content.
Trustworthiness – trust When entering the law firm's website, the user should feel safe. The basic activities here are the implementation of an SSL certificate and appropriate website security. YMYL and law firm positioning YMYL stands for Your wedding photo editing service Your Life. YMYL stands for websites that discuss issues that are important to users. Websites containing information that may affect the life, health and finances of visitors. Google, based on EAT factors, determines the quality of a website and decides whether it is worth displaying in search results.
Google wants to display valuable pages to users and return responses tailored to their intentions. This is particularly important in the case of industries that influence users' decisions, health and finances. Such industries include the legal industry, but also the medical and financial industries. positioning of law firm websites Positioning of a law firm's website Ban on advertising a law firm Pursuant to the principles of the Code of Ethics for Advocates, and more specifically, paragraph , a lawyer is prohibited from advertising, acquiring clients in a manner that is inconsistent with the dignity of the profession, and cooperating with entities that acquire clients in a manner of social coexistence and violates the law.
Trustworthiness – trust When entering the law firm's website, the user should feel safe. The basic activities here are the implementation of an SSL certificate and appropriate website security. YMYL and law firm positioning YMYL stands for Your wedding photo editing service Your Life. YMYL stands for websites that discuss issues that are important to users. Websites containing information that may affect the life, health and finances of visitors. Google, based on EAT factors, determines the quality of a website and decides whether it is worth displaying in search results.
Google wants to display valuable pages to users and return responses tailored to their intentions. This is particularly important in the case of industries that influence users' decisions, health and finances. Such industries include the legal industry, but also the medical and financial industries. positioning of law firm websites Positioning of a law firm's website Ban on advertising a law firm Pursuant to the principles of the Code of Ethics for Advocates, and more specifically, paragraph , a lawyer is prohibited from advertising, acquiring clients in a manner that is inconsistent with the dignity of the profession, and cooperating with entities that acquire clients in a manner of social coexistence and violates the law.